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About Us

The Berkley story is deeply rooted in the idea of the American Dream. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.

It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took 50 USD from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.

By the time Berk graduated from high school in 1939, he was employing several area girls who made flies, silkworm gut, and cable wire leaders in their homes. The business soon outgrew Berk's parent's basement and living room. He expanded to the second floor of the local grocery store, using a tub filled with ice and a fan for air conditioning.

After attending the state university and serving in the Army Air Corps, Berk returned to Spirit Lake in 1945 to start Berkley and Company. The business focus was on its cable wire leaders. One evening, while reading Popular Science, Berk learned about a Connecticut company that was producing nylon-covered cable for sailboat rigging. After visiting their plant, he began to work on nylon-coated wire for use in fishing leaders. production began in Spirit Lake. Shortly after this, the distinctive Berkley heart logo was designed with the slogan "nylon leader with a heart of stainless steel."

Berk next became interested in extruding nylon monofilament fishing line. At that time, all nylon came from DuPont. After receiving a license from DuPont, Berk returned to Spirit Lake to begin work developing equipment to produce nylon. The initial extrusion equipment consisted of reclaimed washing machine wringers, bicycle wheels, and other homespun materials. Soon Berkley was marketing private brand mono as well as Dew Flex monofilament. Ongoing experimentation would soon yield the company's breakthrough innovation - Trilene.

In 1959, Berkley introduced Trilene at about the same time DuPont introduced Stren. To help introduce the new line, Berk sent out thousands of sample spools of line and asked store owners to have their best fisherman try it on a spinning reel. Fishermen loved the line and it began the successful launch of Berkley Trilene.

The next four decades were a time of great growth for the company. In the 1960's Berkley entered into the rod business, which lead to international expansion in the 1970's. Soft plastic baits made an appearance in the 1980's. The 1990's through today have seen significant technology improvements in all of the Berkley products. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.

Yellow Fin

2025-08-08 17:01:28

These baits catch speckled trout, Spanish mackerel and flounder when rigged up on a 1/4 oz. jig head. The only down side is the tails are bit off easily, but to me if I'm catching fish that's just the price of doing business.

Vincent

2025-07-25 16:43:10

3" or 4" I'm slaying fluke all summer long on these Ithrow them on a 21g Hogy minnow jigg and it's been extremely productive off tge beaches in NYC...

David G.

2025-07-04 09:21:29

Great color. and the fish really go for it!

Theblure

2025-06-27 10:08:28

Works great in fresh water

Rosanne C Letsch

2025-06-23 18:08:38

Fish love it.

Rick

2025-05-24 18:34:03

Gulp Alive is a fish catcher to be sure. It's best to buy the 1/2 or full pint as this is the most cost efficient way of using Gulp. To me the liquid in the jar smells like pickle juice yet the fish bite and don't let go. They can be used in both fresh and salt water. Smallmouth bass jump all over these grubs with the best colors being white and chartreuse. Use them on a jig spinner with an 1/8th ounce jig head. Black sea bass and fluke munch these grubs in the salt. I like using a drop shot rig with a heavier weight ( 1 ounce or more depending on current ) with a Neko 1/0 hook. The one thing to remember about Gulp is to NEVER leave it on a hook when not in use as the bait will dry up. Put it back in the jar.This bait also is a fine spinnerbait trailer and can be added to a swim jig. If you have not used Gulp yet, what are you waiting for?

carl

2025-05-19 13:37:10

Hook n hold very nice

Hikersreview

2025-04-22 16:13:12

I know these are "salt water" but the walleye in Canada destroyed them. But up these they will eat almost anything.

Alejandro Rivas

2025-03-27 17:49:27

Muy bueno para cuando haya poca pesca!

Piotr Zdaniewicz

2025-03-05 17:35:31

Great quality

Maxime

2025-02-26 18:36:47

Eugene de Rooy

2025-02-21 12:36:24

I like that it caught me a medium size flaty, the dip recharge feature makes this product great as you can make sure each cast is gonna bring in lots of fish ;) I've heard this stuff is 20x more likely to bring in fish, but I am not cluey as to the type of fish this attracts. Easy to attach to the hook through the mouth and out the body, but pretty pungent... Unfortunately, I don't think the lid is the best and when I capsized my canoe lost a lot of the scenting liquid luring in the water. I'm not sure what is in the stuff, but, I reckon it's still good even with just a small amount I've been dabbing on from the other gulps (25cm healthy looking flaty in images with hook placement).

Alvin

2025-02-11 13:48:02

it's very good!

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Berkley Gulp! Alive! Swimming Mullet Saltwater Fishing Soft Bait

1.Color:Black

2.Size:3in - Pint 4x7

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