Your cart is empty.
Your cart is empty.Product Description
The Easy Way to Create a Stunning Bouquet
Put the flowers in your Bouquet Twister
Place The Flowers in Your Hanataba: Carefully arrange the chosen flowers in your Hanataba. Experiment with different combinations and placements to achieve the desired look.
Create Magic with a Twist
Twist! It's as Simple as That!: Once the flowers are arranged to your liking, twist the Hanataba gently. The twisting action helps secure the flowers in place and creates a beautifully compact bouquet.
A Twisted Idea
About Hanataba Original
Hanataba is a swedish innovation. The inventor and founder of HANATABA, Christian Jonasson got the idea of this gadget decades ago when working at flowerdesign school in Osaka, Japan. Hanataba means bouquet in japanese.
About the Startup
Father of Hanataba
Christian - Founder
Family
The Hanataba family
Luna
Say hi to Luna
Describe your products in 3 words.
Innovative
Fun
Creative
How did you come up with the idea for this product?
Hanataba is despite the name a Swedish invention. Hanataba means bouquet in Japanese and there is a reason why this little gadget has been given just that name. Almost 20 years ago I was travelling in Japan and visited a flower school. In Japan, flowers are not worked in the same way as in the Western world. I had an idea there and then to develop a tool or technical solution that binds a bouquet in a spiral without mastering this accepted abdominal technique.
I got caught up in the idea that the bouquet could be lifted out of the tool, machine or whatever it was going to be, but didn't get ahead. I was clear that it would take 2 levels/ discs with a number of holes in which the stems went through. With a twist, the spiral would be accomplished. But how do I get the bouquet off...
After many years, the redeeming idea came on a beautiful early summer day in a summer cottage area outside Malmö. During a coffee break when, as usual, I was thinking about things, it was suddenly clear. The intended "bouquet moth" does not need to be taken off the bouquet. It just needs to be designed so it becomes part of the bouquet! I immediately ran out into the storage room and started working on what became the first prototype (you can see it in the photo below) by Hanataba. This was in May 2018. In January 2020 it was premiered at Formex in Stockholm
The rest, as they say, is history.
Christian Jonasson
CEO & inventor | Hanataba Original
What makes your product special?
The Hanataba Flower Twister transforms ordinary flowers into extraordinary arrangements in no time at all. You just choose your flowers, put the stems in your Bouquet Twister and and then twist. As simple as that :)!
We ran southern Swedens most famous flower school when we started Hanataba, so flowers have always been a great part of our lives. We love flowers and believe that flowers make everyday better, and that people in this fast moving world benefit from spending time some time being creative with flowers. Therefore we have created a unique online flower school that all our users get access to. There we share our expertise with our users creating new "recipies", inspos and tutorials, making it even more fun for you to use our Flower Twister!
What has been the best part of your experience?
The best part is definately to develop new innovative products, I just love coming up with new ideas and solutions to problems I see around me in society. Also, I started by myself, but now the whole family works in the business which is so much fun. I thought I wouldn't get to spend so much time with my kids when they grew up, but now I see them every day at work and we have a blast!
Christian Jonasson
CEO & inventor | Hanataba Original
Amy W
2025-07-25 17:55:05
I loved the brass color of this bouquet holder and it was so simple to use! If you need some assistance in styling beautiful bouquets, this tool makes it a cinch!
Bob
2025-07-03 13:00:20
We use our bouquet holders frequently, turning inexpensive grocery store bouquets into great-looking displays. My wife loves these and we often get compliments from visitors.They are super easy to use and such a great idea. I'd certainly recommend these to anyone wanting to add a little extra flair to their decor.
CARMEN Close
2025-06-16 10:07:59
The holes are too small to hold any flowers from my local Trader Joe’s. I returned!
Harrymile
2025-05-20 13:54:39
I was really excited to get this product and I just started a flower garden. I found it a little difficult to get the same effect that the pictures and video showed. Some of the flower stems I had were either too big or too small to fit into the holes properly. I will continue to try to use the product and maybe over time I will become fan.
Customer
2025-03-10 10:40:56
I need to watch more videos cant get it to turn prop
Celeste
2024-12-27 10:02:56
I've seen this Hanataba thing before, probably on Instagram, and been always interested in trying out. It's perfect for arranging flowers in a vase. Came in a secure, minimal and neat packaging. Love that they come as a set of one large unit and one small. Love its neat color and texture of matte gold. Hanataba means bouquet in Japanese. This is a 10/10. Highly recommend!
laurie
2024-12-22 15:12:05
It's not exactly as expected. It really seems like cheaper plastic that, if dropped, would break easily. After looking at other options online, this seems very overpriced.
B
2024-11-12 15:11:06
Horrible product. Super unsteady. Fell of the table and broke my vase in 2 minutes. Not worth it.
Recommended Products