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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
John Rader
August 9, 2025
The picture on here makes the bait seem more orange than it really is, which is a good thing. It looks extremely realistic in person, just like a summer time brim. Definitely will be buying more. This works amazing in the river, ponds and shallow flats where it can get pretty shallow.
Customer
June 23, 2025
Caught fish after fish !!
Zenos
June 8, 2025
Good action and a good lure for shallow water. The color is good for most bass and you will catch fish with this lure. I like the action with the square bill and the fact that a 11 lb bass hit it in the first hour of using it.
anita kiser
May 17, 2025
Really nice
wildwillie87
February 18, 2025
Great lure great paint job great action and bounces off obstacles easily well made and gets big ones. I was fishing my main spot a friends farm pond and for 2 hours or more I didn't get a bite on every lure spinner, popper, rage craw, or swing swim jig and I decided to put the KVD 1.5 on and 2nd cast it was bit by this 3.38lb guy in pic I'm very happy with this lure I'm looking into more of the KVD crankbaits
Neil G.
January 28, 2025
Only thing is, I wish it had better color options. Works great in the water, good action.
Will
December 30, 2024
Can’t go wrong with a KVD crank bait. Hooks are sharp and the square bill moves through the water hood (great action). Well worth the money for this crank bait. The fish in my area like the look of this one (got a bite on the first cast). My son’s new favorite square bill crank bait.
L
November 26, 2024
This crankbait is okay. It does not swim as well as I would like. It is wonky and hard to get to dive, albeit to a shallow depth, even with 10 pound fluorocarbon and a slow retrieve on a 5.4:1 reel.
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