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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
Jason England
2025-07-27 17:50:11
Good crappie bait
Rex Pavlovec
2025-07-16 18:25:47
Fast to hook up and its a Crappie Getter ! So MUCH FUN out on the water! I have purchased several for my tackle box!!
Robert Ginger
2025-04-28 18:03:55
The lively action in the water is awesome! If I were a fish I’d be hooked, line and sinkered!
SLAYR
2025-04-05 10:57:34
Tied it on my line this am cast it out before i could set the reel nice bass took it awesome
Dave Palmer
2025-04-04 11:09:46
Caught a 1 1/2 pound crappie the first day
s.s. K.
2025-01-21 18:14:05
Nice lure, have caught quite a few crappie and yellow perch
neal
2024-12-02 18:38:05
Love
Vince & jennifer maranto
2024-11-30 12:41:59
All the tails were stuck to the card and tore off . Must have been sitting for 1 or 15 years the other colors I bought were fine
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