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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
James Waters
2025-08-14 18:18:35
This is a great rig for largemouth or striped bass
salty dog
2025-08-04 12:30:57
When you think you have everything you can possibly own ....tackle and lures wise. Let me introduce you to the alabama rig! This can be a painful loss if you snag it. So do a little research online. Before you start fishing this lure. It can be a $20 plus loss if you lose one on the bottom of a Lake!I have not caught fish on one yet, but only fished it twice. I have high hopes for it come Spring. It is one crazy looking contraption to say the least!Go all out and treat yourself. Get one of these bad boys. They are at the very least, a conversation starter!Safe fishing to all....and have a good day!
Emily J Sherman
2025-07-21 16:37:39
I caught an 8lb er on an A-rig with these. They love the size and color. I have caught dozons more, but the biggest was 8. Almost flipped the kayak. Lol
Naruto
2025-06-16 14:31:37
Looks good haven't caught any fish yet, winter season is tough will update in spring.
Chris
2025-01-31 21:17:14
I use these for trolling for hybrids and stripers and they work excellent. They last several trips even when catching a lot of fish. A+
John O.
2025-01-02 09:53:14
Works great on umbrella rig.
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