Bought this when Amazon had a $60 off deal on the black color. Vitamix products are expensive. Especially so, considering these are only blenders, but they are the best when it comes to blending anything you put into it and the durability, (though nothing is made like it used to be, even these.)I chose the cheaper model as I don't need the programs, nor the latest container sensing system, and the 48 oz container is just the right size for 3 of us. The 3" blades allow for smaller quantities if making a recipe for one. The other higher-priced models have 64 oz containers and 4" blades, but need a greater minimum quantity of ingredients to work correctly and immerse the blades. The 2 hp matches the 3" blades and does the same job as the 2.2 hp motor does on the larger containers. So, model choice really is down to minimum batch size and what bells and whistles you feel you want, but don't actually need!So far I haven't found fault with the E310. It does a fantastic job of blending anything I've put into it, as long as you follow the loading rules; liquids first, followed by lighter ingredients like leafy material, then heavier items like apples followed by heavy ice cubes. This ensures the blades start blending the easier stuff first and the heavier items weight the load down to maintain a feed into the blades until everything is flowing in a strong vortex, completing the blend.Made lots of smoothies and also some soup, heated by the Vitamix itself in 6 minutes or so. I did struggle with a frozen dessert, but I think that was because all the fruit ingredients were frozen solid and I missed the recommendation to let them thaw a little for 10-20 minutes on the counter before blending. The Vitamix had no problem breaking down the solid frozen lumps with the aid of the included tamper, but an air pocket kept forming around the blades and the mix didn't "flow" and produce the classic 4-segment, stiff vortex shape on the surface. Everything was too frozen. It did produce a nice sorbet though after much tampering!Clean-up is a breeze. You just rinse the container, add warm water with a couple drops of dish liquid and run at high speed. Rinse again and let dry. And that's it!Unlike other blenders, the blades are not razor sharp and it would be difficult to cut yourself on them if wiping out the container. The "wet" container blending is all about the blade shape, the speed of rotation (most times you are running at the highest speed of 10 and the only factor to think about is run-time) and the subsequent mixing vortex driving the ingredients into the blades. For flour and other dry seed blending, you need a "dry" container, supplied separately as an accessory, but over $100 !! Its blades are a different configuration and keep the fines from broken-down seeds in suspension in the container, while the heavier seeds fall back into the blades. You can, however, make nut butters in the supplied "wet" container using peanuts, almonds, etc..The pulse function is good for "lumpy" salsa and for adding some chunks at the end of a blend for texture. I added some more baked potatoes and roasted cauliflower to the soup after blending to temperature. Then pulsed them to leave some larger chunks in the smooth soup.As with any high speed blender, these units are noisy, but we don't live in an apartment to have to worry about the noise!We are using the Vitamix every day for healthy fruit and vegetable smoothies and look forward to a long time doing so with the 5 year warranty. Vitamix customer service is reputed to be very good. I expect an even longer life from the unit as the Vitamix is well designed.

Rating: ⭐️⭐️⭐️⭐️⭐️I can't express how much I adore my Vitamix E310 blender! This machine is an absolute powerhouse in the kitchen and has transformed the way I prepare meals. From smoothies to soups to nut butters, this blender handles everything with ease.The build quality is exceptional - sturdy, durable, and built to last. The powerful motor effortlessly blends even the toughest ingredients to a silky smooth consistency in seconds. I love how versatile it is; I can easily switch between the variable speed controls and pulse feature to achieve the perfect texture every time.Cleaning is a breeze too! The self-cleaning function saves me so much time and effort. I appreciate the simple design and high-quality materials used in the construction of this blender.Overall, the Vitamix E310 has exceeded my expectations in every way. It's a true kitchen workhorse and a must-have for anyone serious about cooking or healthy eating. I highly recommend this blender to anyone looking for a top-of-the-line appliance that delivers exceptional results.

We just started making protein smoothies in my Oster blender for 2 people. Of course it would bog down and we would have to stop it, shake it, blend again until it was smooth and thick. The machine would get warm. I researched all types of blenders from $80 to $500, I read MANY reviews and viewed many YouTube video reviews. I have a very tight. budget like most people. I chose blender which is the entry level Vitamix and made my decision to place an order. I’ve had it for 5 days now and I’m glad I made the right choice. All blenders are loud unless it’s enclosed in a box like Jamba Juice so we keep earplugs in the kitchen. This model is very powerful and blends our smoothie without a problem in less than a minute. It seems very durable. We wipe the machine down after each use and do the self cleaning but also hand wash the pitcher and dry it completely to prevent it from getting cloudy in the future as other people have said. I love this Vitamix. It is replacing my Oster blender.

Have had this blender for the past 3 years. I use it a lot since we make a lot of smoothies, salsas, soups, etc. It makes the best smoothies, super thick and no little pieces left. It really blends things good. Never had an issue, the motor is going strong and the blades are as sharp as when I got the machine. The only thing I've had an issue with is the plastic container. It cracked in the very bottom where the blade is, which is understandable from so much usage as plastic will eventually break down from hot/cold and wet. Im working with Vitamix Support at the moment to see if I can get it replaced via warranty or I would even be happy to buy a replacement one to keep using the blender. So far they have been very responsive and helpful.

Muy buen producto y tiene buena potencia

We have been saving up and trying to get a vitamix for a while as we heard wonderful things. We got one perfect for us a two person household. Makes a wonderful smoothie

Wow, this Vitamix blender I purchased is extremely durable, has awesome power and so easy to clean.It is quite loud on high speed, but hey...I can live with that since it blends the creamiest smoothies ever.

Been using this blender for about 6 months now. It’s a solid blender, comparable to the old 5000 series vitamix and does everything I hoped a vitamix would do.Pros-powerful (variable speeds with fast top end speed. Breaks through ice with ease)-smaller container is good as it fits under kitchen cabinets better, easier to clean, and is better for doing small smoothie portions which is what I generally make. You can always buy the bigger container later if you are looking to do a high volume smoothies, soups, etc.-price (being an entry level model it’s much cheaper. It doesn’t have the timed settings, but I’m my opinion those are a gimmick (as long as you have speed settings and an on/off button you’re good to go with blenders.Cons-vibration, when reading reviews there was complaints of vibration. I have noticed a bit of a vibration especially starting a harder blend with lots of ice. The vibration goes away once the ice crushes down a bit. Just put on hand on the top until the ice smooths out a bit and it’s all good.-noise (to be expected), all vitamixes are notoriously noisy because of their power, not a huge con but it’s why Starbucks uses those sound proof containers-plastic knobs feel cheap, not an issue but compared to their older models these knobs feel like a cheap appliance and could be a weak point in the future.Overall it’s a good blender, and if you can get it on sale in the low $300s I would recommend.

I use this a lot and it was worth the money. Pulverizes tomato seeds. Very quiet compared to my old Oster.