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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
Katherine L
August 20, 2025
Great hooks awesome lure
Chase
June 17, 2025
Catches big bass
Joe Ceja
May 29, 2025
Caught my PB on this lure!
Toby
May 14, 2025
I've caught dozens of bass with this bait
j zarro
April 24, 2025
Looks and swims like a real perch!
solid
April 16, 2025
if they’re eating craws this is the e way to go
Walter wade
March 28, 2025
Like
MyJadeDragon
January 27, 2025
Strike King (HCKVD1.5HK-699) KVD 1.5 Hard Knock Fishing Lure - This lure caught a fish within the first few casts. Does exactly what it’s supposed to do.
Happy_amazon_customer_87
January 17, 2025
Caught me a 6lb steelhead on this lure
Customer
January 5, 2025
2020 The Sexy Shad 1.5 caught 13/14 Smallmouth bass 3 lb,s to 6lb,s Its a must have. Thank You, Dennis
Francisco Garcia Espinosa
December 14, 2024
Muy bueno
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